How does your closed-loop recycling work?
Lena Bay Højland: In a nutshell, it's about collecting the used Fristads garments, removing the trims and things that cannot be shredded, cutting and shredding it and then making a new material out of the fibre. For this process, we are collecting the post consumer Fristads-garments and bring them to a circular partner.
After our partners received the used garments, they do the dissembling of the trims: They take away the buttons, the zippers and everything which is non-shreddable. Afterwards, they sort the material, then cut and shred it. This shredded fibre will then be sent to another external partner where we're adding other fibres to make the "new" yarn stronger. The final steps are then the spinning of new yarn, knitting or weaving and dying it. At the end of this process, we have a ready-made garment.
We have established the full process on how we’re doing this, and we have it certified. At Fristads, we believe in sustainability, and for us this goes hand in hand with responsibility. And to have proof of our concept and to proof our responsibility, we want the process to be certified.
How do you make sure that you get your Fristads clothing back?
Bay Højland: We take back our clothes from certain customers. We deliver our garments to particular customers and in an agreement with them we get it back. It is very important that we know exactly what waste we are having because our products are OEKO Tex certified, so of course we want to get this exact quality of products back.
The trick is: you cannot make a new product made of 100 percent recycled textile, because then you can’t guarantee a certain quality. So we need to blend our collected material with a virgin textile to make it strong and to deliver the quality demanded. There is no sustainability story without quality: quality and sustainability go hand in hand. So we need to mix our recycled material with virgin material.
Today, we have two products in our assortment, which are partly made of this recycled textile. The content of that recycled material is about 15 percent. Now you could either say "Oh, only 15 percent" or you can say "Wow, 15 percent!" – it depends on how you look at it. This amount may not sound much, but it's 15 percent more than a virgin material you would use.
The further innovation of this process will be increasing the percentage of waste. I would dream of 50 percent, and we are doing everything we can to increase the current percentage. We're using a lot of money and a lot of time and effort for developing in that direction and making sure that we're going to use more and more of textile waste in the future.